Manipulating food taste in the Indian food industry, or any food industry, can have several unethical aspects and could be harmful to consumers’ health and trust. Here are some potential ways taste manipulation could occur:

1. Artificial flavorings and additives: Some food manufacturers may use artificial flavorings and additives to enhance the taste of their products. While small amounts of certain additives may be safe, excessive or undisclosed use of artificial flavors can mislead consumers and compromise the authenticity of traditional dishes.
2. Excessive use of spices or condiments: Restaurants or food manufacturers might overload dishes with spices or condiments to create an intense flavor. While spices are an essential part of Indian cuisine, excessive use can mask the natural taste of ingredients and make it challenging for consumers to appreciate the real flavors.
3. Use of unhealthy ingredients: To improve taste, some businesses might use unhealthy ingredients like excessive amounts of salt, sugar, or unhealthy fats. This can lead to health issues for consumers in the long run.
4. Misrepresentation of ingredients: In some cases, businesses might claim to use certain premium or authentic ingredients while actually using cheaper substitutes. This misrepresentation can deceive consumers who are expecting specific flavors or qualities.
5. False advertising or marketing: Misleading advertisements or marketing techniques that exaggerate the taste or quality of the food can manipulate consumers into trying products that do not meet their expectations.
6. Masking inferior quality ingredients: Manipulating taste can be used to hide the use of low-quality or expired ingredients, which is a significant health concern.
7. Uniformity over regional diversity: The Indian food industry has a rich diversity of regional cuisines. However, some restaurants or food manufacturers might prioritize a uniform taste that appeals to a broader audience, disregarding the authentic flavors of specific regions.

To combat taste manipulation and promote ethical practices in the food industry, consumers can:

• Research the reputation and ethics of food businesses before making a purchase.
• Read ingredient labels to understand what goes into the food they consume.
• Support businesses that prioritise transparency and authenticity in their products.

Here at Spice Mix, we blend spices ourselves using raw ingredients so that we can avoid chemicals in pre-packed spices commonly found in market.